B2B Sales & CRM
How a CMO uses Buda to re-engage stalled deals, score leads, and automate follow-up sequences
See how Sarah Wang, CMO at NexusCRM, uses AI agents to keep her pipeline moving — from deal intelligence to drip campaigns.
What you can automate
- Deal re-engagement — Identify stalled opportunities and generate personalised outreach backed by deal history
- Lead scoring — Rerank your ICP list automatically when your targeting criteria changes
- Follow-up sequences — Draft 5-email trial nurture sequences tailored to each prospect's pain points
- Competitor displacement — Build playbooks that map your strengths against competitors' weaknesses
How to get started
- Create an Agent and upload your CRM export or deal notes to Drive
- Describe your ICP and current pipeline stage criteria
- Ask the agent to audit your open deals and flag ones stalled > 14 days
- Generate outreach copy — review, edit, send