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B2B Sales & CRM

How a CMO uses Buda to re-engage stalled deals, score leads, and automate follow-up sequences

See how Sarah Wang, CMO at NexusCRM, uses AI agents to keep her pipeline moving — from deal intelligence to drip campaigns.

Buda CRM agents dashboard

What you can automate

  • Deal re-engagement — Identify stalled opportunities and generate personalised outreach backed by deal history
  • Lead scoring — Rerank your ICP list automatically when your targeting criteria changes
  • Follow-up sequences — Draft 5-email trial nurture sequences tailored to each prospect's pain points
  • Competitor displacement — Build playbooks that map your strengths against competitors' weaknesses

Completed task: stalled deal re-engagement

How to get started

  1. Create an Agent and upload your CRM export or deal notes to Drive
  2. Describe your ICP and current pipeline stage criteria
  3. Ask the agent to audit your open deals and flag ones stalled > 14 days
  4. Generate outreach copy — review, edit, send

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What you can automateHow to get started