Amplitude Integration

Ask the Product Data a Question, Not a Chart Builder

Through Amplitude’s official MCP server, on either the US or EU endpoint, Buda agents reach your project data. Agents can search dashboards and charts, run queries, read cohorts, experiments, and session replays, and prepare analysis — from either the US or EU endpoint.

Official Amplitude MCP Server US and EU Data Residency Read and Write RBAC Controls Analysis Reviewed Before Sharing

The question is rarely “what does this chart say". It is "why did this number move, and does the answer hold up when you look at it three other ways".

That is what this integration opens up: agents query charts and metrics through Amplitude’s official MCP server, then run the follow-up query that tests whether the first answer holds. Agents can search existing dashboards and notebooks, query charts and metrics, pull cohorts and experiment results, read session replays and customer feedback, and assemble the analysis a person then checks.

What the Buda Amplitude Integration Actually Does

Amplitude holds the behavioral evidence; a connected agent can interrogate it rather than just display it.

A chatbot can interpret a screenshot of a funnel. An Amplitude-connected agent can run the query itself, then run the follow-up query that tests whether the first answer was real — segmenting by cohort, checking the same window last month, and looking at whether an experiment was running at the time.

Instead of building five charts to chase one drop, you can ask:

Activation fell about eight percent last week. Query the funnel by platform and by acquisition source, check whether any experiment was live, and tell me where the drop is concentrated.

The agent runs the queries, compares the segments, and reports what the data supports and what it does not.

Your event data never leaves Amplitude; what Buda adds is somewhere an analysis gets stress-tested.

What Buda Agents Can Reach in Amplitude

Amplitude’s MCP server exposes tools across analytics, experimentation, replay, and feedback surfaces, governed per project by RBAC.

Query and Read

Buda agents can retrieve supported information including:

  • Session replays
  • Agent analytics
  • Guides and surveys
  • Cohorts and user records
  • Experiments and feature flags
  • Event properties and taxonomy
  • Dashboards, charts, and notebooks
  • Chart, metric, and dataset queries
  • Customer feedback, comments, and sources

Create and Edit Supported Objects

With write permission on the project, the tool set extends to creating objects:

  • Create cohorts
  • Save chart edits
  • Create dashboards
  • Create experiments

Access is project-scoped and inherited from the authenticated user’s Amplitude RBAC, governed by two actions: USE_MCP_READ for read access and USE_MCP_WRITE for creation and edits. Every role grants read; Member, Manager, and Admin roles also grant write by default. Organization admins can disable MCP entirely. Choose the endpoint matching your data residency — the standard endpoint for US, or the EU endpoint if your Amplitude data resides there.

Analysis Work That Rewards a Second Pass

One query is easy. The discipline that separates a real finding from a coincidence is running the checks that could disprove it — and that is the part people skip when time is short.

Investigate a Metric Move

The first explanation for a metric change is usually incomplete.

  • Check whether an experiment overlapped
  • Segment by platform, source, and cohort
  • Report where the movement is concentrated
  • Query the metric across the affected window
  • Compare against the equivalent prior period

Read an Experiment Honestly

Experiment readouts are where wishful thinking enters the process.

  • Query primary and guardrail metrics
  • Check exposure balance across variants
  • Note segments where the effect reverses
  • Retrieve the experiment and its variants
  • Summarize what the result does and does not support

Build a Cohort From a Question

Cohort definitions encode assumptions worth stating explicitly.

Example workflow
  1. Translate the described behavior into event criteria.
  2. Query how many users match the definition.
  3. Compare against neighboring definitions for sensitivity.
  4. Check the cohort against known segments for overlap.
  5. State the assumptions the definition makes.
  6. Create the cohort for an analyst to confirm.

Connect Behavior to Feedback

Numbers say what happened; feedback says why.

  • Group comments by theme
  • Retrieve feedback from the same period
  • Query the behavioral change in question
  • Draft a combined summary with both sources
  • Identify themes matching the behavior shift

Review a Funnel Properly

Funnel drops are often instrumentation problems.

  • Segment by platform and app version
  • Check event volumes for tracking gaps
  • Query the funnel across the full window
  • Compare step conversion against baseline
  • Distinguish real drops from missing data

Audit Tracking Coverage

Analysis quality is capped by instrumentation quality.

  • Flag events that stopped firing
  • Prepare an instrumentation backlog
  • Retrieve the taxonomy and tracking plan
  • Identify properties with inconsistent values
  • Compare planned events against observed volumes

Amplitude Workflow Examples

Four patterns, each ending with an analyst confirming the reading.

Weekly Metrics Review

Trigger: Run every Monday morning.

Buda agent workflow
  1. Query the standing metrics for the past week.
  2. Compare against the prior week and prior year.
  3. Identify movements beyond normal variance.
  4. Segment the largest movement by platform and source.
  5. Check for overlapping experiments or releases.
  6. Draft the readout for the product analyst.

Experiment Readout

Trigger: An experiment reaches its sample target.

Buda agent workflow
  1. Retrieve the experiment configuration and variants.
  2. Query primary and guardrail metrics per variant.
  3. Check exposure balance and assignment integrity.
  4. Test whether the effect holds across key segments.
  5. Note where it reverses or disappears.
  6. Prepare the readout for the experiment owner.

Funnel Drop Investigation

Trigger: A conversion step falls below threshold.

Buda agent workflow
  1. Query the funnel for the affected period.
  2. Identify which step lost conversion.
  3. Check event volumes for instrumentation gaps.
  4. Segment by platform, version, and geography.
  5. Retrieve session replays for the affected step.
  6. Report likely cause with the queries behind it.

Feature Adoption Check

Trigger: Thirty days after a feature launch.

Buda agent workflow
  1. Query adoption against the pre-launch projection.
  2. Build cohorts of adopters and non-adopters.
  3. Compare retention and engagement between them.
  4. Pull feedback mentioning the feature.
  5. Identify where adoption stalls in the flow.
  6. Draft the assessment for the product manager.

Example Prompts for the Amplitude Integration

Give a connected Buda agent any of these, replacing the metrics and windows with the ones you track.

Metric Investigation

Weekly active users dropped about six percent. Query it segmented by platform and acquisition source, compare with the same week last month, and tell me where the loss actually is.

Experiment Check

Read the checkout redesign experiment. Query the primary and guardrail metrics per variant and tell me whether the result holds in every major segment.

Funnel Diagnosis

Query the onboarding funnel for the last two weeks. Tell me which step lost conversion and whether event volumes suggest a tracking problem rather than a real drop.

Cohort Definition

Build a cohort of users who completed onboarding but did not return within seven days. Tell me how sensitive the count is to changing that window.

Behavior and Feedback

Compare the drop in feature usage this month against customer feedback from the same period, and tell me whether the themes line up.

Instrumentation Audit

Compare our tracking plan against events actually received in the last thirty days and list anything that stopped firing or is inconsistently propertied.

When an Agent Beats a Saved Dashboard

A saved dashboard is the right tool when you already know which numbers to watch.

For example:

Show weekly active users, activation rate, and retention on one screen every Monday.

An MCP-connected agent earns its place when the question is open-ended and the next query depends on the last answer.

Activation dropped. Work out whether it is a real behavior change, a tracking problem, or a segment mix shift — and show me the evidence for whichever it is.
CapabilitySaved DashboardsBuda Amplitude MCP Integration
Monitoring known metricsStrongSupported as one step of a workflow
Natural-language instructionsLimitedYes
Follow-up queries that depend on resultsManualAgent chains queries
Segmenting until the cause is isolatedManual chart buildingAgent iterates and reports
Distinguishing tracking gaps from real dropsRequires an analystAgent can check event volumes
Cross-tool contextRequires separate integrationsCombines with other Buda tools
Explaining what the data does not supportNot applicableYes, stated explicitly
Draft-first analysisNot applicableNatural agent pattern
Read and write RBAC separationNot applicableEnforced per project

For example:

Use dashboards for the numbers you already watch. Use a Buda agent for the investigation that starts when one of them moves.

Behavior Data Explains What Other Systems Only Record

A metric change is usually caused by something that happened in another system.

A release shipped, a campaign started, a bug was filed, and a customer complained — each in a different tool. An agent that reads those systems together can test whether the timing actually lines up.

Amplitude and Vercel

Check whether a behavioral change begins at a specific deployment.

Amplitude and GitHub

Trace an adoption shift back to the pull requests that changed the flow.

Amplitude and Linear

Attach usage evidence to the issue proposing a change.

Amplitude and HubSpot

Compare product engagement against pipeline and account health.

Amplitude and Notion

Test whether the assumptions written into a product spec survived contact with real usage.

Lining those systems up is how you test whether your explanation for a number is actually supported.

Project-Scoped Access With a Read and Write Split

Access runs through Amplitude’s own server, on whichever regional endpoint matches your data residency.

Authentication uses OAuth 2.0 and the connection respects your existing Amplitude permissions. Agents can only reach projects and data the authenticated user could already view. Two RBAC actions govern the boundary per project: USE_MCP_READ for reading and USE_MCP_WRITE for creating and editing. Every role grants read by default; Member, Manager, and Admin roles also grant write. Organization admins can disable MCP entirely.

Teams with EU data residency should connect the EU endpoint rather than the standard one, so queries stay within the intended region.

Safer deployment pattern
  1. Confirm which endpoint matches your data residency.
  2. Grant USE_MCP_READ only to begin with.
  3. Scope the connection to one project.
  4. Verify agent query results against a known chart.
  5. Review any analysis before it informs a decision.
  6. Add USE_MCP_WRITE where saved objects need to be created.

A Number Is Not a Decision

An agent can run more queries than an analyst has time for. That makes it a strong research assistant and a poor decision-maker, because the judgment that matters is knowing which result to trust.

Buda is built the same way: agents query and compare, and an analyst decides which result is worth trusting.

Agents can query, segment, compare, correlate, and draft.

People should keep approving anything involving:

  • Claims of causation
  • Success criteria for a launch
  • Metrics reported to leadership
  • Analysis shared with customers
  • Experiment ship or kill decisions
  • Roadmap changes justified by data
  • Instrumentation and taxonomy changes
  • Conclusions drawn from small samples
  • Cohort definitions used for targeting
  • Anything feeding a financial forecast

Who Gets the Most From This Integration

The teams that gain most are the ones whose analysis backlog is longer than their analyst capacity.

Product Managers

Investigate a metric move without waiting for an analyst to be free.

Product and Data Analysts

Skip query assembly and spend the time on whether the result holds.

Growth Managers

Test funnel and cohort hypotheses in one pass instead of five chart builds.

Product Marketing Managers

Check whether launch adoption matches what was projected.

UX Researchers

Pair behavioral evidence with feedback and session replays on the same question.

Analytics Engineers

Audit tracking coverage against what the plan says should be firing.

Frequently Asked Questions

What is an Amplitude integration?

It is a connection that lets another application work with Amplitude project data — querying analytics and reading experiments, governed by the user’s existing role.

How does Buda integrate with Amplitude?

Through Amplitude’s official MCP server, on either the US or EU endpoint. Agents authenticate over OAuth 2.0 and operate under your project RBAC.

What is an Amplitude MCP integration?

It is the arrangement that lets an agent turn an analytical question into the right sequence of Amplitude queries, instead of a person building each chart or API call.

What can a Buda agent do with Amplitude?

A Buda agent can search dashboards, charts, and notebooks, query charts, metrics, and datasets, read experiments, feature flags, cohorts, users, session replays, taxonomy, and feedback, and — with write permission — create dashboards, experiments, and cohorts, and save chart edits.

Does Amplitude support EU data residency?

Yes. Amplitude documents a separate EU endpoint alongside the standard US one. Connect the endpoint matching where your Amplitude data resides.

How is access controlled?

Access is project-scoped and inherits your Amplitude RBAC, governed by USE_MCP_READ and USE_MCP_WRITE. Every role grants read; Member, Manager, and Admin also grant write by default. Admins can disable MCP for the organization.

Is the Buda Amplitude integration secure?

The connection uses OAuth 2.0 and respects existing Amplitude permissions. The agent can only reach projects and data the authenticating user could already view.

Can agents create charts and dashboards?

Amplitude’s MCP tools support creating dashboards, experiments, and cohorts, and saving chart edits, where write permission is granted. This is a metadata capability, not a data-ingestion path.

Do I need to write code?

No. You describe the question in natural language. Trustworthy analysis still requires a person deciding whether the result is sound before it informs a decision.

Does Buda replace Amplitude?

No. Buda sits alongside it, turning behavioral data into investigation and reporting an analyst validates.

Is Buda the same as Amplitude AI?

No. Amplitude AI, including its Global Agent and specialized agents, works inside Amplitude on Amplitude data. Buda sits outside Amplitude, turning behavioral data into investigation and reporting that an analyst validates.

Should agents have write access to analytics?

Read access covers most of the value. Grant write only where saved cohorts, dashboards, or experiments genuinely need to be created, and keep definitions used for targeting under human review.

Get to the Real Explanation Faster

The hard part of product analytics is not producing a number. It is running the follow-up queries that tell you whether your first explanation survives contact with the data.

Connect Amplitude to Buda and let agents do that work, then hand an analyst a finding with the evidence and the caveats attached.