An agent team reviews your accounts and drafts the next round of changes for you to approve.
Buda gives paid search and paid social teams a shared workspace for search-term mining and negatives, ad copy drafting, campaign structure planning, budget pacing checks, and performance reporting, with every draft ready for a person to apply in the ad platform.
Every day an account runs, it spends money faster than anyone reviews it.
Search term reports, keyword lists, landing page URLs, negative lists, brand rules, prior test results, and client notes for one account sit across the ad platform, spreadsheets, a shared drive, and old email threads.
Before anyone adds a single negative or splits an ad group, someone pulls the search term report, checks match types, and reads through weeks of query data first.
An agent that changes bids or shifts budget on its own reading of a short data window can misjudge a seasonal spike or a broken conversion tag, and the spend is already gone before anyone notices.
A manager or client can't see which search terms got reviewed, which negatives were added, whose call a bid change was, or why the account looks the way it does this month.
Build a workflow around AI Agent for PPC.
Buda isn't a bidding dashboard that changes your account for you. It's a shared workspace where paid search and paid social specialists, agents, account files, and approval rules stay connected to the same accounts.
The search-term mining agent, competitor and keyword research agent, ad copy drafting agent, campaign structure agent, budget pacing agent, and performance reporting agent all work from the same account files, so a fix reviewed Monday still matches Thursday's report.
Agents draft negative lists, keyword opportunities, ad copy variants, structure plans, pacing flags, and report drafts. Nothing adjusts a bid, shifts a budget, or launches a campaign until a person applies it in the platform.
Search term reports, keyword lists, landing pages, brand rules, prior test results, and client notes stay linked to the account they belong to, so an agent drafts from what's live now, not a file from last quarter.
Six agents work the account from different angles: search terms, keywords, copy, structure, pacing, reporting. Each one hands back something to read. None of it is a change already made to the account.
Reviews recent search term reports across campaigns, flags queries that don't match intent, and groups candidate negative keywords by campaign and ad group for review.
Pulls competitor ad copy, landing pages, and keyword gaps against the current account, and drafts a shortlist of terms and ad groups worth testing.
Drafts headline and description variants for responsive search ads from approved product details, promotions, and past-performing copy, sized to each ad group's theme.
Maps a campaign and ad-group structure from the keyword list, match types, and landing pages, and drafts the build plan for a person to create in the platform.
Checks spend pace against monthly budgets across accounts and campaigns, and flags anything running ahead of or behind plan before the month closes.
Pulls spend, structure changes, and test results across accounts into one report draft, with notes on what a client will likely ask about.
Connect that account, turn on the agent it needs, and read what comes back first. Free pilot — no credit card.
Start with one account and one workflow, not the whole book of business.
Four weeks should tell you whether the drafts are worth reviewing every week.
Start with search-term mining and negatives, ad copy drafting, or a pacing check, whichever eats the most time on your worst account this month.
Keep it to one account so the output stays small enough to read line by line.
Create the workspace, connect the account exports, keyword lists, and brand rules, and turn on the agent this workflow needs.
Set the rule per agent: which recommendations it can leave sitting in the queue, and which ones need your sign-off before anything touches the account.
Open the negative list, ad copy set, structure plan, or pacing flags the agent produced, and check them against what a manual pass would have found.
Note where the draft held up on review, and where the work still had to be redone by hand.
If the workflow holds up, add a second account or move to the next workflow on the list.
If it doesn't, there's still a record of what was reviewed, drafted, and applied, and by whom.
PPC is a trust function with real money attached. A recommendation that looks right but skips a broken conversion tag or a seasonal spike is not useful just because it arrived fast.
Buda keeps the agents on drafting and checking. Bid changes, budget changes, and campaign launches happen only when a person applies them in the ad platform.
Do not use AI as an autonomous bidder that changes budgets, pauses campaigns, or reallocates spend on its own.
The mining, the drafting, and the pacing checks are what an agent absorbs; the bid, the budget, and the launch button stay with whoever answers for the account.
An AI agent for PPC is a set of specialized agents that help paid search and paid social teams with account work: mining search terms into negative lists, researching competitor keywords, drafting ad copy variants, planning campaign structure, checking budget pacing, and assembling reports. In Buda, every output is a draft a person reviews before it's applied in the ad platform.
An autonomous bidding tool adjusts bids and budgets on its own, in real time, based on its own read of recent performance. Buda's agents research, draft, and flag: a negative list, a structure plan, a pacing check. A person applies the change in the ad platform, and the bid, budget, and launch decisions never skip that step.
Not for the decisions that move money. Agents can take on the repeated groundwork: search term review, keyword research, ad copy drafts, structure planning, pacing checks, and report assembly. Bid strategy, budget allocation, and campaign launches still need someone who knows the account's history and the client's risk tolerance.
Search-term mining and negatives is a common starting point, since the output is easy to check against the search term report already in hand. Ad copy drafting and budget pacing checks are also narrow enough to review in one sitting before expanding to a second account or workflow.
No. Buda's agents draft recommendations and flag pacing issues; they don't adjust bids, shift budgets, or pause campaigns by themselves. Every change that spends money gets applied by a person, in the ad platform, after reviewing what the agent found.
Both. The agents work the same way across Google Ads, Microsoft Ads, and paid social platforms such as Meta and LinkedIn: reviewing search terms or targeting, drafting ad copy, checking pacing, and preparing reports from the account files connected to the workspace.
Yes. Agency account managers tend to lean on the reporting and pacing agents most, since they're the ones assembling monthly recaps and catching accounts that drift off pace across a book of clients. Each account keeps its own files and review rules inside the same workspace.
Review more of your accounts every week without loosening who approves the spend.
Start with one workflow: search-term mining and negatives, ad copy drafting, campaign structure planning, budget pacing checks, or performance reporting.
Free pilot · No credit card · Live in 30 minutes