What does this skill do?

The Marketing Plugin supports marketing work across content creation, campaign planning, brand voice management, competitive analysis, and performance reporting. It is designed for Anthropic's Cowork and also works in Claude Code.

For market research specifically, its competitive-analysis skill covers research methodology, messaging comparison, content-gap analysis, positioning, and battlecards, while performance-analytics covers metrics, trend analysis, and attribution.

It ships commands and skills, applies your configured brand voice and personas, and integrates with tools like Ahrefs, Similarweb, HubSpot, and Amplitude for research and reporting data.

  • Runs competitive research, positioning, and content-gap analysis

  • Plans campaigns with objectives, channels, and calendars

  • Drafts on-brand content and reviews against a style guide

  • Builds performance reports with trends and recommendations

How it works

1

Frame the marketing task

The agent identifies the job — competitive research, campaign plan, content draft, brand review, or performance report — and the audience.

2

Research competitors

It runs competitive analysis — methodology, messaging comparison, content-gap analysis, and positioning — optionally pulling data from connected tools.

3

Plan and create

It generates a campaign brief with objectives, channels, and a content calendar, and drafts on-brand content.

4

Report on performance

It builds a performance report with key metrics, trends, and optimization recommendations.

Best use cases for this skill

  • Competitive research: Compare competitors' messaging and positioning and find content gaps.

  • Campaign planning: Generate a full campaign brief with channels and a calendar.

  • Content creation: Draft blog posts, emails, and landing pages on brand.

  • Performance reporting: Build marketing reports with trends and recommendations.

Frequently asked questions

What does the Marketing Plugin do?

It supports content creation, campaign planning, brand voice management, competitive analysis, and performance reporting, with commands and skills for each.

How does it help with market research?

Its competitive-analysis skill provides research methodology, messaging comparison, content-gap analysis, and positioning, and it can pull data from tools like Ahrefs and Similarweb.

Where does it run?

It is designed primarily for Anthropic's Cowork desktop application and also works in Claude Code.

Which tools does it integrate with?

It works with MCP integrations including Ahrefs, Similarweb, HubSpot, Amplitude, Notion, Slack, Canva, Figma, Klaviyo, and Supermetrics.

Use from source

Ask your Buda agent to install this community skill.

Copy this prompt into your own Buda agent. It includes the source repository and install command so the agent can complete the setup in natural language.

Prompt to send to your Buda agent
Please install the "Marketing Plugin" skill into this Buda agent.

Source repository: https://github.com/anthropics/knowledge-work-plugins
Install command: npx skills add anthropics/knowledge-work-plugins -y -a universal

Please run the install command, verify the skill is available, and tell me any setup notes or follow-up steps from the source repository.
Explore marketplace

Install workflow

  1. 1Copy the prompt
  2. 2Send it to your Buda agent
  3. 3Done